I’m a traditionalist when it comes to writing.  I’m a literature junkie and majored in creative writing with a focus on poetry.  I bring a unique sensibility to the art of copywriting, whether you’re looking for dynamic sales materials or fresh site content.

I received a Bachelor of Fine Arts from the University of Victoria. I quickly learned that one is hard-pressed to pay the bills with poetry.  That’s when I discovered copywriting.  I studied all of the copywriters I could find, and learned from the best of the experts in the field.  Then I took nearly every course I could get my hands on.  I recently completed a Master Certificate in Internet Marketing from the University of San Francisco; the program focused on integrated online strategies, search engine marketing and usability, and advanced interactive marketing and measurement.  This marriage of skills with my writing background has given me the expertise to write optimal copy for your medium, with a competitive edge necessary on the ever-changing web 2.0.

I’ve worked with an array of professionals, from health care providers and nutritional publishers to financial and real estate professionals.  I understand that each niche has its own language and motivators and I’m dedicated to doing the necessary research to ensure the tone of the writing matches your target audience.

Thanks for visiting my site – I’d love to work with you!