The Facebook landing tab can be an incredibly powerful tool for business pages. New visitors to the Facebook page will land here instead of the wall, or otherwise specified landing tab, and it will encourage them to like the page, enter a contest, or sign up for a free download.
Facebook Content that engages fans
You know that you need a Facebook page, now you need to know how to populate it. There are always so many questions around this:
* How often should I post?
* What should I post
* Will our fans post comments and pictures, too?
* How can we really get our fans engaged?
Keep in mind when you’re figuring this stuff out that the more engagement you have with your fans on the page (the more comments and likes your posts get) the longer they’ll stay near the top of the Top News feed on your fans’ Facebook home pages.
Customized Facebook Pages
Optimized Facebook page = results. Facebook allows users to work with the FBML, or Facebook Markup Language. This lets you create a page that doesn’t follow the usual Facebook design. Use this to your advantage and create a page that’s eye catching and compelling and tells your fans that it’s an active page with an…
Social Media Victoria
Social media and copywriting services I offer social media and copywriting services based out of Victoria, BC. I’ve lived in Victoria my entire life and now I’m excited to be able to jump into this vibrant social media community. Social media in Victoria BC Victoria is a relatively small city – with only around 330,000…
Social Media Policy Guidelines
It’s no longer a question of whether or not your company utilizes social media. Everyone is. And if your company isn’t, you can be sure your employees are on their own time. Whether or not your company itself is using social media, it’s essential for your organization to have a written social media policy that all employees are aware of and follow. It will cut down on miscommunication and make ensure that everyone in your company knows what their role is and what’s expected of them.
Facebook Page Strategy
It’s not hard to start a Facebook page – in fact anyone can do it. But if you really want to see results you’ll want to sit down before you jump in and do a little pre-planning. There are some things that are important to understand about the benefits and limitations of Facebook pages, how best to reach your targeted demographic, and optimize the page – get the most bang for your buck.
Who is Your Avatar?
Your avatar = your ideal customer. If you’re marketing to everyone you’re going to reach no one.
Take some time to sit and really get to know your customer. Go ahead – make up a story about them. Once you get to know them intimately you’ll be able to engage them with your material.
Guest Blogger Guideline Template
Here’s a standard template for guest blogger guidelines. It’s one that I use for various blogs and it seems to be effective. You can post a link to it in the footer of your website or even as a post that people can search for. By providing it upfront, or having a link you can send to people you’ll save yourself a lot of work when the inquiries start coming in.
Social Media: Where to Start?
Ready – Fire – Aim is often not the best method for starting anything. Social media is no exception. There’s a strong belief that it’s better to jump in with both feet forward and figure it out along the way. There’s some truth to that, but you really need to have a strategy to guide the process. Follow these 4 steps to social media success
Blog Content Strategy
A good blog content strategy will keep your blog on track with a timeline, promote consistency for your readers, and even help you come up with ideas for new content.
